sharadsinha

Archive for August, 2016|Monthly archive page

ChatBot: Cost Cutting at the cost of User Experience

In Design Methodologies, Education, Embedded Systems, Science & Technology Promotion and Public Policy on August 31, 2016 at 4:09 PM

Many of you may be familiar with chatbots. For those who aren’t, a chatbot is a computer program designed to have conversation with a human being (wikipedia). So, instead of talking to a real person, you talk to a computer program. The chatbot responds using artificial intelligence methods which can also include using databases. For instance, you can ask a chatbot on a merchant website to show you “shoes of size 5, blue in color, for sports and within 50 dollars”. You don’t have to search using a filter and set various thresholds. The chatbot will process your “textual/verbal (assuming there is speech recognition) input” and get you the results.

This technology is being promoted as the next major innovation to improve efficiency. The problem is that “efficiency” is itself a much abused term: I will go into the details some other time. Companies are being told that by using chatbots they can increase customer satisfaction, reduce manpower, automate customer interaction etc. This to me appears far-fetched conclusions. Human beings like to chat with human beings. That is one reason why Honda’s humanoid robot ASIMO and other similar attempts have failed to make a cut as care takers. They simply can’t replace nurses as of today. Artificial intelligence and care taker robots are too hyped as of now.

I agree that in certain circumstances where a conversation revolves around very structured data and can be very specific, chatbots may be useful. However, if we examine how humans search for something, we will find plenty of randomness in that. Most of the music videos that I have liked, I have bumped into them accidentally. This may not be the case with music aficionados but it is with me and others like me who explore certain things randomly and out of curiosity.

The reason I am writing this post is because I had a recent experience with a chatbot which was contrary to the selling point of chatbot providers or those who buy chatbot technology to improve customer engagement. Read the hilarious conversation below. Let me call the chatbot CB though it actually had a name on the service provider’s website.

Me: I wanted to know something.

CB: I am here to help (This is actually a standard beginning response by CB to every conversation that is started)

Me: I wanted to know how I can register for user authentication.

CB: I have found the following links that may be helpful: link-1, link-2     ( a sequence of hyperlinks)

Me (the hyperlinks were not helpful as I had already seen them under the FAQ): The website says that I will be auto-registered for authentication by March 2016. But this is August 2016. How will I be auto-registered now? What should I do?

CB: I have found the following links that may be helpful: link-1, link-2     ( a sequence of hyperlinks; the exact same answer as earlier)

Clearly, CB had no idea what I was talking about. The service provider had initiated some ad-hoc measures for some time to register users for authentication but had not updated whatever provided data to CB. The service provider had also failed to address the discrepancy in time. I understand that business requirements can lead to such temporary measures but it also means that the client support system must be accordingly updated. Otherwise, it makes little sense.  Apparently, CB also had no mechanism to learn about new business measures on its own either. Needless to say that I was not satisfied with the service. This example demonstrated to me not only some of the limits of chatbot technology but also the carelessness with which businesses go about buying and integrating chatbot technology thinking that it is a good alternative to manpower based customer interaction in order to cut cost and increase customer engagement. On the contrary, approaches like this result in customer dissatisfaction and duplication of work and efforts somewhere else. And this experience was with a well known service provider of citizen services!